If you are going to use social media for your business, make it count! With the right strategy and tools, your business can shine online.

Here are some easy-to-follow do’s and don’ts that will help you to meaningfully reach and interact with new and existing customers.


  • Make it easy for prospects and customers to find you by crafting profiles that are clear and similar across your different platforms.
  • Share content your audience cares about.
  • Match the right content to the right network.
  • Respond timely to questions or comments.


  • Don’t over use hashtags in a post.
  • Don’t overshare by posting constantly.
  • Don’t delete comments. Be transparent.
  • Avoid poor grammar and spelling.


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